Key Activity 3: Engage patients.
2. Communicate care team changes.
Helping patients understand the new care team roles can improve how well the teams function and build trust between the teams, patients and their families. From the Safety Net Medical Home Initiative:[1]
- Practice staff often assume that patients have a shared understanding about appointments, how team members interact and the different roles of medical assistants, nurses and physician assistants. However, these assumptions can be faulty, leading to miscommunication, confusion and mistrust. Patients may not understand what a medical assistant does or why their primary care provider is not taking their blood pressure.
Communication strategies to help patients understand who is on their care team include:
- Verbal introductions from the provider to individual team members.
- Letters for new patients introducing the team.
- New patient orientation programs.
- Care team business cards.
- Waiting room pamphlets with team member names, descriptions and pictures.
- Waiting room bulletin boards or posters describing the care teams.
- Color-coded badges worn by care team members to help patients visually link members of their care team.
- Updates to the practice website, if possible, that reflect care team organization.
Patient communication becomes especially important as your team introduces new functions like social health screening or behavioral health integration, which may include sensitive topics and questions that patients aren’t used to answering in the primary care setting. Explaining why the information is being collected, who has access to it and how the information is used to support improved health and wellbeing is an important part of treating patients with dignity and respect.